Since 1976, Woodpecker has been a cornerstone in Finlands film and advertising production. Through industry evolving, technologies advancing, and trends shifting — their dedication to production has remained unwavering.

The project involved reshaping their visual identity, website and merchandise. We built the visuality around their original logo made by Kyösti Varis back in 70’s. We took the original and carefully brought it into a modern context.

Website was made in collaboration with kauraweb.com

Photographs by Woodpecker & Robin Falck